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What is SMS Marketing?

SMS marketing is really a form of selective advertising to those who have shown an interest in a particular type of product or service. This form of text message marketing has exploded in recent years and with over 70% of the world population carrying a mobile phone it will continue to grow for quite some time. SMS marketing is considered to be a simple, direct form of advertising designed to draw in customers who have already released their phone numbers for permission to receive text messages. Despite the ease of the service and the low cost, relatively few consumers actually receive text messages from businesses on a regular basis. However, tapping into this particular line of marketing does take some preparation work before it can be fully utilized.

How does SMS Marketing Really Work?

In order to send text messages to those who are most inclined to utilize the products or services that you offer, the first step is actually collecting the phone numbers. This is not quite as easy as it sounds because most people are far more reticent to giving out their phone numbers than they are email addresses. Therefore, you will have to be careful in acquiring the phone numbers of those who are most inclined to respond to your messages.

Infrequent: People do not like to be inundated with messages.

Exclusive: Be sure that the offers you make through SMS marketing are exclusive to those who receive this service.

Updates: You can use SMS messaging to inform customers of orders coming in, an appointment coming up or a service date. This essentially reserves your SMS marketing for special occasions where its effect is maximized.

Text Messaging Guidelines

You can’t just willy-nilly send out text messages to whom you please without running into difficulties. In order to avoid any legal action, you will need to follow a few rules . Only those who have voluntarily consented or have done business with you in the prior 12 month period can be sent messages by you. Plus, you will need to have an “unsubscribe” option on each of your messages.

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