With more people using mobile and smart phones, SMS marketing is only expected to grow in popularity for the foreseeable future. This form of text message marketing has proven to be quite effective in reaching potential customers and alerting them to sales, discounts and new information that they can use. Considering that more people use their smart phones and mobile devices to surf the web over more traditional sources such as desktops and laptops, mobile marketing will certainly be grounded in SMS marketing techniques to help reach the maximum number of customers possible.
What is SMS Marketing?
SMS marketing is really a form of selective advertising to those who have shown an interest in a particular type of product or service. This form of text message marketing has exploded in recent years and with over 70% of the world population carrying a mobile phone it will continue to grow for quite some time. SMS marketing is considered to be a simple, direct form of advertising designed to draw in customers who have already released their phone numbers for permission to receive text messages. Despite the ease of the service and the low cost, relatively few consumers actually receive text messages from businesses on a regular basis. However, tapping into this particular line of marketing does take some preparation work before it can be fully utilized.
How does SMS Marketing Really Work?
In order to send text messages to those who are most inclined to utilize the products or services that you offer, the first step is actually collecting the phone numbers. This is not quite as easy as it sounds because most people are far more reticent to giving out their phone numbers than they are email addresses. Therefore, you will have to be careful in acquiring the phone numbers of those who are most inclined to respond to your messages.
Infrequent: People do not like to be inundated with messages. Therefore you should not send out more than one or two a month maximum.
Exclusive: Be sure that the offers you make through SMS marketing are exclusive to those who receive this service. If someone is going to hand over their phone number, then what they receive had better be deals that are not seen anywhere else.
Updates: You can use SMS messaging to inform customers of orders coming in, an appointment coming up or a service date. This essentially reserves your SMS marketing for special occasions where its effect is maximized.
Text Messaging Guidelines
You can’t just willy-nilly send out text messages to whom you please without running into difficulties. In order to avoid any legal action, you will need to follow a few rules . Only those who have voluntarily consented or have done business with you in the prior 12 month period can be sent messages by you. Plus, you will need to have an “unsubscribe” option on each of your messages.
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